The system will be deployed to manage end-to-end creative workflow for Spike — from media planning, to creative services and content creation, all the way to delivery. In addition to tracking air promotions, secondary events, and graphics for broadcast spots, the system will also be used to track spots served to Spike’s digital web properties and the Spike mobile app.
“We’re ready to advance our systems to the next level, and we look forward to leveraging the ON-AIR Pro™ system to gain increased visibility and functionality for our creative and operations teams,” commented Diana Marseille, VP Planning at Spike.
Spike is the fourth Viacom subsidiary to license the ON-AIR Pro™ system.
Spike is available in 91.4 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike’s press site at http://www.spike.com/press. Follow us on Twitter @spike for the latest in breaking news updates, behind-the-scenes information and photos.
About Thought Development Corp.
With over 15 years experience in streamlining Broadcast, Cable, Film, and Gaming Marketing, Thought Development is the premier developer of media promo workflow systems for the Media & Entertainment industry. The company’s flagship product, ON-AIR Pro™ is designed to flexibly manage the complete on-air promotion process, as well as the changing requirements of off-air and digital promotion. With a modular interface developed exclusively for the entertainment marketing creative workflow, and built with powerful support with international content, the ON-AIR Pro™ system is used by the industry’s leading networks to unify and streamline their mission-critical promo production processes. For additional information visit www.thought-dev.com.