BET Networks employs the ON-AIR Pro™ system to streamline production tracking and program scheduling. The upgrade will provide enhanced functionality, allowing expanded use of the system within the creative and editorial teams. The company will also leverage the software to help eliminate duplicate entry across their workflow.
“We are looking forward to our continued relationship with BET, and to advancing the standardization of promo production within the family of Viacom networks,” commented Jonathan Mickelson – Chief Technical Officer, Thought Development.
About BET Networks:
BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
About Thought Development Corp.:
With over 15 years experience in streamlining Broadcast, Cable, Film, and Gaming Marketing, Thought Development is the premier developer of workflow systems for the media promotions industry. The company’s flagship product, ON-AIR Pro™ is designed to flexibly manage the complete on-air promotion process, as well as the changing requirements of off-air and digital promotion. It is the leading creative workflow tracking system developed exclusively for entertainment marketing. For additional information about Thought Development or the ON-AIR Pro™ product, or to schedule a demonstration call (+1) 818.781.7887 or visit our website http://www.thought-dev.com.