Universal Channel in Brazil to Install ON-AIR Pro™

ON-AIR Pro™ will Support the Channel’s International
Content Delivery and Creative Workflow

Los Angeles, CA – January 14, 2015 – Thought Development Corp., developer of the leading workflow management system for the media promotions industry, announced that the Universal Channel in Brazil, part of the portfolio of NBCUniversal Networks International Brasil Programadora, will install ON-AIR Pro™ to facilitate localized promo content for the territory.

The channel, headquartered in Rio de Janeiro, Brazil, will leverage the system to help standardize workflows and manage local feed. Thought Development’s staff in Brazil will play a key role in the installation by providing local resources for ongoing support and training.

“We are excited to begin this installation with the Universal Channel team,” commented Jonathan Mickelson – Chief Technical Officer, Thought Development Corp. “ON-AIR Pro™ was built to support international markets, so we are thrilled to further expand our efforts in South America with an industry leader such as the Universal Channel in Brazil.”

About Universal Channel

Universal Channel in Brazil is part of the portfolio of NBCUniversal Networks International Brasil Programadora, a joint venture between NBCUniversal and Globosat, the largest pay TV provider in Latin America. The channel is broadcast in over 100 different countries around the world, to a total of 100 million subscribers in 16 languages. In Brazil, around 16 million households are subscribers, representing a potential audience of about 47.4  million viewers.

Universal is widely known for bringing to the public series that have won a permanent place in the hearts of the audience, such as Grimm, Elementary, Chicago Fire, Chicago P.D., Stalker and Beauty and the Beast, which have all been a success with the critics and the public. The channel also shows Hollywood blockbusters in daily sessions movies.

Award-winning productions such as House, Law & Order: SVU and The Good Wife are also included in the channel’s portfolio, as well as the new series Bates Motel, which set an audience record on its debut in the United States.

About Thought Development Corp.

With over 15 years experience in streamlining Broadcast, Cable, Film, and Gaming Marketing, Thought Development is the premier developer of workflow systems for the media promotions industry. The company’s flagship product, ON-AIR Pro™ is designed to flexibly manage the complete on-air promotion process, as well as the changing requirements of off-air and digital promotion. It is the leading creative workflow tracking system developed exclusively for entertainment marketing. For additional information about Thought Development or the ON-AIR Pro™ product, or to schedule a demonstration call (+1) 818.781.7887 or visit our website http://www.thought-dev.com.

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